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Services marketing : integrating customer focus across the firm (Record no. 392742)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00854nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2009##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073380933 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ZEI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Zeithaml, Valarie A |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : integrating customer focus across the firm |
| Statement of responsibility, etc | Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston ; New Delhi |
| Name of publisher | McGraw-Hill Irwin |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxviii, 708 p. : ill., map ; 26 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer services |
| Topical Term | Marketing |
| Topical Term | Service industries - Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo |
| Personal name | Gremler, Dwayne D |
| 991 ## - | |
| -- | 133766 |
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