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Sales promotion : how to create, implement & integrate campaigns that really work (Record no. 391762)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00741nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2008##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749454746 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 MUL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mullin, Roddy |
| 245 ## - TITLE STATEMENT | |
| Title | Sales promotion : how to create, implement & integrate campaigns that really work |
| Statement of responsibility, etc | Roddy Mullin and Julian Cummins |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Kogan Page |
| Year of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 300 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 292) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| Topical Term | Sales promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cummins, Julian |
| 991 ## - | |
| -- | 96489 |
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