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Principles of marketing (Record no. 387975)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00518nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2006##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131502938 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381 KUR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kurtz, David. L |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc | David L.Kurtz, Louis E.Boone |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Canada |
| Name of publisher | Cengage Learning |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | lii, 655 p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boone, Louis. E |
| 991 ## - | |
| -- | 351182 |
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