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Marketing strategy : a decision-focused approach (Record no. 378543)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00703nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2011##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070171466 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 WAL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Walker, Orville C |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy : a decision-focused approach |
| Statement of responsibility, etc | Orville C. Walker, Jr., John W. Mullins |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. (International edition) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill/Irwin |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 352 p. : ill. ; 26 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing - Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W |
| 991 ## - | |
| -- | 108032 |
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