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Marketing communications (Record no. 378468)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00569nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2008##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750689670 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 HUG |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hughes, Graham |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications |
| Statement of responsibility, etc | Graham Hughes and Chris Fill |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford ; Boston |
| Name of publisher | Butterworth - Heinemann |
| Year of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 227 p. ; 24 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communications |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris |
| 991 ## - | |
| -- | 109042 |
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