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Marketing (Record no. 378440)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00531nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2006##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780697931832 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ISH |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ishida, Chiharu |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc | Chiharu Ishida |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | McGraw Hill/Irwin |
| Year of publication | c2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | iii, 395 p : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Course: MKTG 4154: Marketing Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 991 ## - | |
| -- | 392799 |
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