Search the Library Catalogue
Marketing (Record no. 378436)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00440nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2011##################000#0#eng## |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kerin, Roger A |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc | Roger A Kerin and Steven William Hartley William Rudelius |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill |
| Year of publication | c2011 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 991 ## - | |
| -- | 433588 |
No items available.