MARC details
000 -LEADER |
fixed length control field |
00975nam a2200277Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
191130s2009##################000#0#eng## |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780230230736 |
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
International Standard Serial Number |
2010293635 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
ACL |
Transcribing agency |
ACL |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
338.47910688 GOV |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Govers, Robert |
245 ## - TITLE STATEMENT |
Title |
Place branding : glocal, virtual and physical identities, constructed, imagined and experienced |
Statement of responsibility, etc. |
Robert Govers and Frank Go |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Basingstoke, Hampshire |
Name of publisher, distributor, etc. |
Palgrave Macmillan |
Date of publication, distribution, etc. |
2009 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 324 p. : ill., maps ; 25 cm |
500 ## - GENERAL NOTE |
General note |
Includes bibliographical references and indexes |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Markenartikel |
|
Topical term or geographic name entry element |
Place marketing |
|
Topical term or geographic name entry element |
Place marketing - United Arab Emirates - Dubai - Case studies |
|
Topical term or geographic name entry element |
Standortmarketing |
|
Topical term or geographic name entry element |
Tourism - Marketing |
|
Topical term or geographic name entry element |
Tourism - United Arab Emirates - Dubai - Case studies |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Go, Frank M |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
d372deebac10000c140f3de922d2c8f5 |
991 ## - |
-- |
238082 |