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000 -LEADER | |
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fixed length control field | 00642nam a2200205Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 191130s2008##################000#0#eng## |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780195693072 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 SCA |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Scaria, Arul George |
245 ## - TITLE STATEMENT | |
Title | Ambush marketing : game within a game |
Statement of responsibility, etc | Arul George Scaria |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Oxford |
Name of publisher | Oxford University Press |
Year of publication | 2008 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xvii, 217 p. ; 24 cm |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references (p. [203]-210) and index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Corporate sponsorship |
Topical Term | Marketing - Managment |
991 ## - | |
-- | 110575 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
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Anna Centenary Library | Anna Centenary Library | 17.10.2020 | 658.802 SCA | 108140 | 17.10.2020 | English Books |