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Advertising management with integrated brand Promotion (Record no. 363885)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00757nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2009##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131509128 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.112 OGU |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | O'guinn, Thomas |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management with integrated brand Promotion |
| Statement of responsibility, etc | Thomas O'guinn-university Of Illinois, Chris Allen-university Of Cincinnati, Richard J. Semenik-professor Of Marketing And Dean College Of Business Montana State University, Thomas O'guinn, Chris Allen, Richard J. Semenik |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | Cengage Learning |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 648 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Include Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 991 ## - | |
| -- | 81299 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 17.10.2020 | 659.112 OGU | 303687 | 17.10.2020 | English Books |