Search the Library Catalogue
Advertising exposure, memory, and choice (Record no. 363880)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00824nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s1993##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780805806854 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 MIT |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising exposure, memory, and choice |
| Statement of responsibility, etc | edited by Andrew A. Mitchell |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Psychology Press |
| Year of publication | c1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii, 349 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising - Psychological aspects |
| Topical Term | Consumer behavior |
| Topical Term | Consumers' preferences |
| Topical Term | Persuasion (Psychology) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Andrew A |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Conference on Advertising and Consumer Psychology |
| 991 ## - | |
| -- | 100441 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 17.10.2020 | 659.1019 MIT | 176582 | 17.10.2020 | English Books |