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Advertising and the mind of the consumer : what works, what doesn't, and why (Record no. 363876)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00751nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2010##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781741755992 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 SUT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sutherland, Max |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and the mind of the consumer : what works, what doesn't, and why |
| Statement of responsibility, etc | Max Sutherland |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised 3rd international ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Crows Nest, N.S.W |
| Name of publisher | Allen & Unwin |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 366 p. : ill. ; 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 338-356) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising - Psychological aspects |
| Topical Term | Consumer behavior |
| 991 ## - | |
| -- | 100535 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 17.10.2020 | 659.1019 SUT | 311283 | 17.10.2020 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 17.10.2020 | 659.1019 SUT | 580796 | 17.10.2020 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 17.10.2020 | 659.1019 SUT | 580797 | 17.10.2020 | English Books |