Advertising & marketing in rural India : language, culture, and communication (Record no. 363864)

MARC details
000 -LEADER
fixed length control field 00795nam a2200241Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191130s2009##################000#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780230633896
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.10954 BHA
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Bhatia, Tej K
245 ## - TITLE STATEMENT
Title Advertising & marketing in rural India : language, culture, and communication
Statement of responsibility, etc Tej K. Bhatia
250 ## - EDITION STATEMENT
Edition statement 2nd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher Macmillan India
Year of publication 2009
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxvii, 327 p. : chiefly col. ill. ; 25 cm
500 ## - GENERAL NOTE
General note Includes bibliographical references (p. [297]-312) and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising - India
Topical Term Advertising - Language
Topical Term Communication in marketing - India
Topical Term Marketing - India
991 ## -
-- 88041
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Full call number Accession Number Price effective from Koha item type
        Anna Centenary Library Anna Centenary Library 17.10.2020 659.10954 BHA 119586 17.10.2020 English Books

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