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000 -LEADER | |
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fixed length control field | 00795nam a2200241Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 191130s2009##################000#0#eng## |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780230633896 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.10954 BHA |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Bhatia, Tej K |
245 ## - TITLE STATEMENT | |
Title | Advertising & marketing in rural India : language, culture, and communication |
Statement of responsibility, etc | Tej K. Bhatia |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi |
Name of publisher | Macmillan India |
Year of publication | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxvii, 327 p. : chiefly col. ill. ; 25 cm |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references (p. [297]-312) and index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Advertising - India |
Topical Term | Advertising - Language |
Topical Term | Communication in marketing - India |
Topical Term | Marketing - India |
991 ## - | |
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Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|
Anna Centenary Library | Anna Centenary Library | 17.10.2020 | 659.10954 BHA | 119586 | 17.10.2020 | English Books |