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Advances in technology and innovation in marketing (Record no. 363663)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00578nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2009##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780230638068 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 GER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Gera, Rajat |
| 245 ## - TITLE STATEMENT | |
| Title | Advances in technology and innovation in marketing |
| Statement of responsibility, etc | Rajat Gera |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Ghaziabad |
| Name of publisher | Macmillan |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 568 p. : ill |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Institute of Management Technology |
| 991 ## - | |
| -- | 114870 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 17.10.2020 | 658.8 GER | 120246 | 17.10.2020 | English Books |