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Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, and the alternative (Record no. 363106)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00716nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2016##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783658105570 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 VER |
| 245 ## - TITLE STATEMENT | |
| Title | Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, and the alternative |
| Statement of responsibility, etc | edited by Peeter Verlegh, Hilde Voorveld, Martin Eisend |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Wiesbaden |
| Name of publisher | Springer Fachmedien Wiesbaden |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 406 p. : ill |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business - Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Eisend, Martin |
| Personal name | Verlegh, Peeter |
| Personal name | Voorveld, Hilde |
| 991 ## - | |
| -- | 452782 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 17.10.2020 | 659.1 VER | 584233 | 17.10.2020 | English Books |