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Advanced theory and practice in sport marketing (Record no. 363034)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01098nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2008##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750684910 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.0698 SCH |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Schwarz, Eric C |
| 245 ## - TITLE STATEMENT | |
| Title | Advanced theory and practice in sport marketing |
| Statement of responsibility, etc | Eric C. Schwarz and Jason D. Hunter |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford |
| Name of publisher | Butterworth-Heinemann |
| Year of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 443 p. : ill. ; 26 cm |
| 500 ## - GENERAL NOTE | |
| General note | Introduction to sport marketing -- Managing the sport marketing mix -- Sport marketing research -- Sport marketing information systems -- Sport consumer behavior -- Sport product management -- Sales management in sport -- Purchasing and supply chain management in sport --Communication management in sport -- Sport advertising -- Sport sponsorship -- Sport retail management -- Sport E-business and e-commerce -- International and global marketing in sport -- Enterprise sport marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sports--Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hunter, Jason D |
| 991 ## - | |
| -- | 332026 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 17.10.2020 | 796.0698 SCH | 350001 | 17.10.2020 | English Books |