Search the Library Catalogue
The handbook of strategic public relations & integrated communications (Record no. 304579)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00670nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2004##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070593916 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 CAY |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Caywood, Clarke L |
| 245 ## - TITLE STATEMENT | |
| Title | The handbook of strategic public relations & integrated communications |
| Statement of responsibility, etc | Clarke L. Caywood |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Tata McGraw-Hill |
| Year of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 574p. : ill. ; 26cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in management |
| Topical Term | Communication in marketing |
| Topical Term | Public relations |
| 991 ## - | |
| -- | 128368 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 15.10.2020 | 658.45 CAY | 255158 | 15.10.2020 | English Books |