The new successful large account management : how to hold on your most important customers and turn them into long-term assets (Record no. 294395)

MARC details
000 -LEADER
fixed length control field 00978nam a2200265Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191130s2010##################000#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780749449162
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8102 MIL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Miller, Robert B
245 ## - TITLE STATEMENT
Title The new successful large account management : how to hold on your most important customers and turn them into long-term assets
Statement of responsibility, etc Robert B. Miller and Stephen E. Heiman, with Tad Tuleja ; [foreward by Patrick Thomas]
250 ## - EDITION STATEMENT
Edition statement 3rd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher Miller Heiman
Year of publication 2010
300 ## - PHYSICAL DESCRIPTION
Number of Pages viii, 213 p
500 ## - GENERAL NOTE
General note Rev. ed. of: Successful large account management. Warner Books ed., c1991 (1992 printing). Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Market segmentation
Topical Term Marketing - Key accounts
Topical Term Selling - Key accounts
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Heiman, Stephen E
Personal name Tuleja, Tad
991 ## -
-- 204212
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Full call number Accession Number Price effective from Koha item type
        Anna Centenary Library Anna Centenary Library 15.10.2020 658.8102 MIL 395780 15.10.2020 English Books

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