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Strategic marketing (Record no. 291432)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00779nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2009##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073381008 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 CRA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cravens, David W |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing |
| Statement of responsibility, etc | David W. Cravens, Nigel F. Piercy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | McGraw-Hill Irwin |
| Year of publication | c2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 784 p. : ill., map ; 27 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing - Decision making |
| Topical Term | Marketing - Management |
| Topical Term | Marketing - Management - Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel |
| 991 ## - | |
| -- | 104972 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 15.10.2020 | 658.802 CRA | 254158 | 15.10.2020 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 15.10.2020 | 658.802 CRA | 407461 | 15.10.2020 | English Books |