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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands (Record no. 289581)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00883nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2009##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780136043317 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 LIG |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Light, Larry |
| 245 ## - TITLE STATEMENT | |
| Title | Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands |
| Statement of responsibility, etc | Larry Light and Joan Kiddon |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, N.J |
| Name of publisher | Wharton School Pub |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 218 p. : ill. ; 24 cm., hpk |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products - Management |
| Topical Term | Branding (Marketing) - Management |
| Topical Term | McDonald's Corporation - Case studies |
| Topical Term | Product life cycle |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kiddon, Joan |
| 991 ## - | |
| -- | 92885 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 15.10.2020 | 658.827 LIG | 211748 | 15.10.2020 | English Books |