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Services marketing : people, technology, strategy (Record no. 289003)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00877nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2013##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131759394 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 LOV |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lovelock, Christopher |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : people, technology, strategy |
| Statement of responsibility, etc | Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, NJ |
| Name of publisher | Prentice Hall |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 683 p. : ill. ; 29 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer services - Marketing |
| Topical Term | Marketing - Management |
| Topical Term | Professions - Marketing |
| Topical Term | Service industries - Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chatterjee, Jayanta |
| Personal name | Wirtz, Jochen |
| 991 ## - | |
| -- | 454850 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 15.10.2020 | 658.8 LOV | 585500 | 15.10.2020 | English Books |