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Outsmarting Goliath : how to achieve equal footing with companies that are bigger, richer, older, and better known (Record no. 280664)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00706nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2000##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1576600319 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | HQ784.T4 T728 2000 658.02/2 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Traverso, Debra Koontz |
| 245 ## - TITLE STATEMENT | |
| Title | Outsmarting Goliath : how to achieve equal footing with companies that are bigger, richer, older, and better known |
| Statement of responsibility, etc | Debra Koontz Traverso |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Princeton, N. J |
| Name of publisher | Bloomberg Press |
| Year of publication | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 250 p. ; 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Competition |
| Topical Term | Small business - Management |
| 991 ## - | |
| -- | 233960 |
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