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Marketing ROI : the path to campaign, customer, and corporate profitability (Record no. 274791)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00686nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2003##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071413633 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.1554 LEN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lenskold, James D |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing ROI : the path to campaign, customer, and corporate profitability |
| Statement of responsibility, etc | James D. Lenskold |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill |
| Year of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 268 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Capital investments - Evaluation |
| Topical Term | Profit |
| Topical Term | Rate of return |
| 991 ## - | |
| -- | 210491 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 15.10.2020 | 658.1554 LEN | 487591 | 15.10.2020 | English Books |