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International business : text and cases (Record no. 267842)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02246nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2010##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120330962 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.049 CHE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cherunilam, Francis |
| 245 ## - TITLE STATEMENT | |
| Title | International business : text and cases |
| Statement of responsibility, etc | Francis Cherunilam |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | PHI Learning Private Limited |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 848 p |
| 500 ## - GENERAL NOTE | |
| General note | Contents : List of Boxes. List of Figures. List of Tables. Preface. Preface to the First Edition. 1. Introduction to International Business. 2. International Operations Management. 3. International Business Environment. 4. International Trading Environment. 5. GATT/WTO and Global Liberalisation. 6. International Monetary System and Foreign Exchange Market. 7. International Banking and Eurocurrency Market. 8. International Economic Organisations. 9. International Investment and Finance. 10. Multinational Corporations. 11. International Goods, Services and Financial Flows and Balance of Payments. 12. Globalisation. 13. International Business Intelligence. 14. Market Selection. 15. Market Entry Strategies. 16. Market Coverage Strategies. 17. International Product Decisions. 18. International Pricing. 19. International Distribution. 20. International Promotion. 21. International Organisation and HRM. 22. Some Social Issues in International Business. 23. Trade Policy and Regulation in India. 24. Export Promotion. 25. Trade and BOP of India. 26. India in the Global Setting. 27. Globalization of Indian Business. Case Studies???1. South East Asian Economic Crisis. 2. The Global Television Receiver Industry. 3. The P&G-Godrej Alliance. 4. Different for Gamble. 5. Ban on Leather Goods from India. 6. Human Rights Protection. 7. Whose Basmati Is It? 8. Globalisation of Pop Culture. 9. Mahindra & Mahindra. 10. Casual Wear Inc. 11. Towel Manufacturing Company (TMC). 12. Quality Furniture Ltd. 13. Porcelain Producer Ltd. 14. Decorative Tiles Ltd. 15. Tiles and Ceramics Ltd. (TCL). 16. Garment Export Ltd. 17. Indian Leather Goods Exports. Name Index. Company Index. Subject Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International Business |
| 991 ## - | |
| -- | 238200 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.049 CHE | 325940 | 13.10.2020 | English Books |