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000 -LEADER | |
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fixed length control field | 00757nam a2200241Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 191130s2005##################000#0#eng## |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788177225181 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.84 JEA |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Jeannet, Jean-Pierre |
245 ## - TITLE STATEMENT | |
Title | Global marketing strategies |
Statement of responsibility, etc | Jean-Pierre Jeannet, H. David Hennessey |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Boston, MA |
Name of publisher | Houghton Mifflin |
Year of publication | 2005 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxi, 613 p. : ill. 24 cm |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references and indexes |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Export marketing - Management |
Topical Term | Export marketing - Management - Case studies |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hennessey, Hubert D |
991 ## - | |
-- | 80809 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|
Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.84 JEA | 126169 | 13.10.2020 | English Books |