Search the Library Catalogue
Essentials of marketing research (Record no. 261092)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00534nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2007##################000#0#eng## |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8072 ZIK |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Zikmund, William G |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing research |
| Statement of responsibility, etc | William G. Zikmund, Barry J. Babin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mason, OH |
| Name of publisher | South-Western Cengage Learning |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 414 p. ; 28 cm |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry J |
| 991 ## - | |
| -- | 111877 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.8072 ZIK | 303425 | 13.10.2020 | English Books |