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Essentials of marketing (Record no. 261084)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00559nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2002##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077098605 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 LAN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lancaster, Geoff |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing |
| Statement of responsibility, etc | Geoffrey A. Lancaster, Lester Massingham, Ruth Ashford |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill |
| Year of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 519 p. ; 24 cm |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ashford, Ruth |
| Personal name | Massingham, Lester |
| 991 ## - | |
| -- | 97474 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.83 LAN | 470548 | 13.10.2020 | English Books |