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Destination branding : creating the unique destination proposition (Record no. 255638)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00899nam a2200277Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2010##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781856178204 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.47910688 MOR |
| 245 ## - TITLE STATEMENT | |
| Title | Destination branding : creating the unique destination proposition |
| Statement of responsibility, etc | [edited by] Nigel Morgan and Annette Pritchard, Roger Pride |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Amsterdam |
| Name of publisher | Elsevier Butterworth Heinemann |
| Year of publication | ©2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxvii, 314 p. : ill. ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising--Tourism |
| Topical Term | Branding (Marketing) |
| Topical Term | Place marketing |
| Topical Term | Tourism |
| Topical Term | Tourism--Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morgan, Nigel |
| Personal name | Pride, Roger |
| Personal name | Pritchard, Annette |
| 991 ## - | |
| -- | 208602 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 338.47910688 MOR | 350402 | 13.10.2020 | English Books |