Search the Library Catalogue
Brand sense : sensory secrets behind the stuff we buy (Record no. 248957)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00872nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2010##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781439172018 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 LIN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lindström, Martin |
| 245 ## - TITLE STATEMENT | |
| Title | Brand sense : sensory secrets behind the stuff we buy |
| Statement of responsibility, etc | Martin Lindstrom ; foreword by Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Free Press trade pbk. ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Free Press |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 175 p. : ill. ; 22 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 157-159) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising - Brand name products |
| Topical Term | Advertising - Psychological aspects |
| Topical Term | Brand name products |
| Topical Term | Business names |
| Topical Term | Senses and sensation |
| 991 ## - | |
| -- | 78891 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.827 LIN | 458488 | 13.10.2020 | English Books |