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Business marketing : connecting strategy, relationships, and learning (Record no. 247918)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00725nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2006##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072865783 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 DWY |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dwyer, F. Robert |
| 245 ## - TITLE STATEMENT | |
| Title | Business marketing : connecting strategy, relationships, and learning |
| Statement of responsibility, etc | F. Robert Dwyer, John F. Tanner, Jr |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | McGraw-Hill Irwin |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix, 683 p. : ill., charts ; 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 652-660) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tanner, John F |
| 991 ## - | |
| -- | 113243 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.8 DWY | 509575 | 13.10.2020 | English Books |