Building brands, building meaning : a guide to increasing the financial value of brands through building positive meaning (Record no. 246948)

MARC details
000 -LEADER
fixed length control field 00631nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191130s2006##################000#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788130903392
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KOM
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kompella, Kartikeya
245 ## - TITLE STATEMENT
Title Building brands, building meaning : a guide to increasing the financial value of brands through building positive meaning
Statement of responsibility, etc Kartikeya Kompella
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication India
Name of publisher [publisher not identified]
Year of publication c2006
300 ## - PHYSICAL DESCRIPTION
Number of Pages 134 p. : ill. ; 22 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Branding (Marketing)
991 ## -
-- 450717
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Full call number Accession Number Price effective from Koha item type
        Anna Centenary Library Anna Centenary Library 13.10.2020 658.827 KOM 332328 13.10.2020 English Books
        Anna Centenary Library Anna Centenary Library 13.10.2020 658.827 KOM 580880 13.10.2020 English Books
        Anna Centenary Library Anna Centenary Library 13.10.2020 658.827 KOM 580881 13.10.2020 English Books

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