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000 -LEADER | |
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fixed length control field | 00868nam a2200265Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 191130s2010##################000#0#eng## |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780070144965 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 BEL |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Belch, George E |
245 ## - TITLE STATEMENT | |
Title | Advertising and promotion : an integrated marketing communications perspective |
Statement of responsibility, etc | George E. Belch, Michael A. Belch, Keyoor Purani |
250 ## - EDITION STATEMENT | |
Edition statement | 7th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi |
Name of publisher | Tata McGraw Hill Education |
Year of publication | 2010 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxxiii, 1075 p. : ill. ; 24 cm. |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references (p. [990]-1027) and indexes |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Advertising |
Topical Term | Communication in marketing |
Topical Term | Sales promotion |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Belch, Michael A |
Personal name | Purani, Keyoor |
991 ## - | |
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Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|
Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 659.1 BEL | 255759 | 13.10.2020 | English Books |