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Advertising and integrated brand promotion (Record no. 243596)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00789nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2006##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780324311327 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 OGU |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | O'Guinn, Thomas C |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion |
| Statement of responsibility, etc | Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | Thomas South-Western |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xlvii, 781 p. : col. ill. ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| Topical Term | Advertising media planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T |
| Personal name | Semenik, Richard J |
| 991 ## - | |
| -- | 88050 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 659.1 OGU | 479429 | 13.10.2020 | English Books |