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Kellogg on integrated marketing (Record no. 225724)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00955nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2003##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126511242 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 IAC |
| 245 ## - TITLE STATEMENT | |
| Title | Kellogg on integrated marketing |
| Statement of responsibility, etc | the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University ; Dawn Iacobucci and Bobby Calder, editors |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Wiley - India |
| Year of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 314 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Calder, Bobby |
| Personal name | Iacobucci, Dawn |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | J.L. Kellogg Graduate School of Management. Center for Marketing Sciences, Medill School of Journalism. Dept. of Integrated Marketing Communications |
| 991 ## - | |
| -- | 114391 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.8 IAC | 125931 | 13.10.2020 | English Books |