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Kellogg on branding : the marketing faculty of the Kellogg School of Management (Record no. 225722)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00857nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2005##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126510276 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 TYB |
| 245 ## - TITLE STATEMENT | |
| Title | Kellogg on branding : the marketing faculty of the Kellogg School of Management |
| Statement of responsibility, etc | edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, N.J |
| Name of publisher | Wiley |
| Year of publication | c2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 334 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products |
| Topical Term | Branding (Marketing) |
| Topical Term | Customer relations - Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Calkins, Tim |
| Personal name | Tybout, Alice M |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Kellogg School of Management |
| 991 ## - | |
| -- | 97897 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.827 TYB | 126045 | 13.10.2020 | English Books |