Search the Library Catalogue
Internet advertising : theory and practice (Record no. 218475)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00759nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2006##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780805851090 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.144 SCH |
| 245 ## - TITLE STATEMENT | |
| Title | Internet advertising : theory and practice |
| Statement of responsibility, etc | edited by David W. Schumann, Esther Thorson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mahwah, NJ |
| Name of publisher | Lawrence Erlbaum Associates |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 516 p. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Advertising and the World Wide Web. 1999. Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schumann, David W |
| Personal name | Thorson, Esther |
| 991 ## - | |
| -- | 83933 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 659.144 SCH | 146324 | 13.10.2020 | English Books |