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Internal marketing : tools and concepts for customer-focused management (Record no. 217456)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01068nam a2200289Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2004##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750648387 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 AHM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ahmed, Pervaiz K |
| 245 ## - TITLE STATEMENT | |
| Title | Internal marketing : tools and concepts for customer-focused management |
| Statement of responsibility, etc | Pervaiz K. Ahmed and Mohammed Rafiq |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Amsterdam ; Boston |
| Name of publisher | Elsevier Butterworth-Heinemann |
| Year of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 299 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Published in association with The Chartered Institute of Marketing. Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations |
| Topical Term | Marketing - Management |
| Topical Term | Marketing - Management - Case studies |
| Topical Term | Organizational effectiveness |
| Topical Term | Organizational effectiveness - Case studies |
| Topical Term | Relationship marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rafiq, Mohammed |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing |
| 991 ## - | |
| -- | 107343 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.8 AHM | 350733 | 13.10.2020 | English Books |