Search the Library Catalogue
Integration marketing : how small businesses become big businesses--and big businesses become empires (Record no. 216664)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00712nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2009##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780470454596 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.801 JOY |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Joyner, Mark |
| 245 ## - TITLE STATEMENT | |
| Title | Integration marketing : how small businesses become big businesses--and big businesses become empires |
| Statement of responsibility, etc | Mark Joyner |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, NJ |
| Name of publisher | Wiley |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 142 p. : ill. ; 19 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Big business |
| Topical Term | Marketing |
| Topical Term | Small business |
| Topical Term | Strategic planning |
| 991 ## - | |
| -- | 90678 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.801 JOY | 132038 | 13.10.2020 | English Books |