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Integrated communication : synergy of persuasive voices (Record no. 216460)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00978nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s1996##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780805813913 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 THO |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated communication : synergy of persuasive voices |
| Statement of responsibility, etc | edited by Esther Thorson, Jeri Moore |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hove ; East Sussex |
| Name of publisher | Psychology Press |
| Year of publication | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 386 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Papers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needham Worldwide, Chicago, Ill., 1992. Includes bibliographical references and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing - Congresses |
| Topical Term | Marketing - Management - Congresses |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moore, Jeri |
| Personal name | Thorson, Esther |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Conference on Advertising and Consumer Psychology (11th : 1992 : Chicago, Ill.) |
| 991 ## - | |
| -- | 108353 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.8 THO | 175086 | 13.10.2020 | English Books |