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How to advertise : what works, what doesn't - and why (Record no. 207489)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00686nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2003##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749438494 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 ROM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Roman, Kenneth |
| 245 ## - TITLE STATEMENT | |
| Title | How to advertise : what works, what doesn't - and why |
| Statement of responsibility, etc | Kenneth Roman and Jane Maas with Martin Nisenholtz |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Kogan Page |
| Year of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 218 p. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maas, Jane |
| Personal name | Nisenholtz, Martin |
| 991 ## - | |
| -- | 97442 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 659.1 ROM | 313506 | 13.10.2020 | English Books |