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How brands become icons : the principles of cultural branding (Record no. 207091)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00750nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2004##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781578517749 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 HOL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Holt, Douglas B |
| 245 ## - TITLE STATEMENT | |
| Title | How brands become icons : the principles of cultural branding |
| Statement of responsibility, etc | Douglas B. Holt |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | Harvard Business School |
| Year of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 265 p. : ill. ; 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 245-249) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products |
| Topical Term | Branding (Marketing) |
| Topical Term | Business names |
| Topical Term | Popular culture |
| 991 ## - | |
| -- | 90742 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.827 HOL | 504443 | 13.10.2020 | English Books |