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Hispanic marketing : a cultural perspective (Record no. 205082)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00799nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2005##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750679039 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8008968073 KOR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Korzenny, Felipe |
| 245 ## - TITLE STATEMENT | |
| Title | Hispanic marketing : a cultural perspective |
| Statement of responsibility, etc | Felipe Korzenny, Betty Ann Korzenny |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | Elsevier/Butterworth-Heinemann |
| Year of publication | c2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv, 328 p. : ill. ; 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior - United States |
| Topical Term | Hispanic American consumers |
| Topical Term | Target marketing - United States |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Korzenny, Betty Ann |
| 991 ## - | |
| -- | 106236 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.8008968073 KOR | 331323 | 13.10.2020 | English Books |