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Herd : how to change mass behaviour by harnessing our true nature (Record no. 203970)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00751nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2007##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780470744598 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 306 EAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Earls, Mark |
| 245 ## - TITLE STATEMENT | |
| Title | Herd : how to change mass behaviour by harnessing our true nature |
| Statement of responsibility, etc | Mark Earls |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, NJ |
| Name of publisher | John Wiley & Sons |
| Year of publication | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 348 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. [331]-339) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing |
| Topical Term | Consumer behavior |
| Topical Term | Social influence |
| Topical Term | Social interaction |
| 991 ## - | |
| -- | 157516 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 306 EAR | 133702 | 13.10.2020 | English Books |