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Health care marketing : tools and techniques (Record no. 202704)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00890nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2010##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780763763275 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 362.10688 FOR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Fortenberry, John L |
| 245 ## - TITLE STATEMENT | |
| Title | Health care marketing : tools and techniques |
| Statement of responsibility, etc | John L. Fortenberry, Jr |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston, MA |
| Name of publisher | Jones and Bartlett Publishers |
| Year of publication | c2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 311 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005. Includes bibliographical references (p. 297-299) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Health Services Administration |
| Topical Term | Marketing of Health Services - methods |
| Topical Term | Medical care - Marketing |
| 991 ## - | |
| -- | 357386 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 362.10688 FOR | 298182 | 13.10.2020 | English Books |