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Handbook of marketing (Record no. 200568)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00556nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2002##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781412921206 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 WEI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Weitz, Barton |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of marketing |
| Statement of responsibility, etc | Barton A Weitz, Robin Wensley |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Thousand Oaks, CA |
| Name of publisher | Sage |
| Year of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 582 p. ; 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wensley, Robin |
| 991 ## - | |
| -- | 106495 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.8 WEI | 162008 | 13.10.2020 | English Books |