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Habit : the 95% of behavior marketers ignore (Record no. 199505)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00756nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2008##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131726129 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 MAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Martin, Neale |
| 245 ## - TITLE STATEMENT | |
| Title | Habit : the 95% of behavior marketers ignore |
| Statement of responsibility, etc | Neale Martin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, N.J |
| Name of publisher | FT Press |
| Year of publication | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 191 p. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Change (Psychology) |
| Topical Term | Consumer behavior |
| Topical Term | Habit |
| Topical Term | Marketing - Management |
| Topical Term | Marketing - Psychological aspects |
| 991 ## - | |
| -- | 226024 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.8342 MAR | 94551 | 13.10.2020 | English Books |