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Global marketing management : changes, challenges and new strategies (Record no. 195330)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00752nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2005##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071460453 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 LEE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lee, Kiefer |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing management : changes, challenges and new strategies |
| Statement of responsibility, etc | Kiefer Lee, Steve Carter |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford |
| Name of publisher | Oxford University Press |
| Year of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxi, 582 p. : col. ill. ; 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International business enterprises - Management |
| Topical Term | Strategic planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Carter, S |
| 991 ## - | |
| -- | 124637 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.84 LEE | 110732 | 13.10.2020 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 658.84 LEE | 255470 | 13.10.2020 | English Books |