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Global and multinational advertising (Record no. 194999)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00735nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s1994##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780805813951 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 ENG |
| 245 ## - TITLE STATEMENT | |
| Title | Global and multinational advertising |
| Statement of responsibility, etc | edited by Basil G. Englis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hove ; East Sussex, [UK] |
| Name of publisher | Psychology Press |
| Year of publication | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 266 p. : ill. ; 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising -- Cross-cultural studies |
| Topical Term | Consumer behavior -- Cross-cultural studies |
| Topical Term | Marketing -- Cross-cultural studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Englis, Basil G |
| 991 ## - | |
| -- | 93537 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 13.10.2020 | 659.1 ENG | 175901 | 13.10.2020 | English Books |