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Management : consumer behavior (Record no. 1948)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00776nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2006##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780697908810 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ACL |
| Transcribing agency | ACL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 GAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Garg, Nikita |
| 245 ## - TITLE STATEMENT | |
| Title | Management : consumer behavior |
| Statement of responsibility, etc. | Nitika Garg |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv, 561 p |
| 500 ## - GENERAL NOTE | |
| General note | Text : Darden graduate school of business admistration, by University of Virginia, Harvard Business Review Brief cases marketing, Consumer behavior : building marketing strategy , 9th ed. by Hawkins, Best and Coney |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Topical term or geographic name entry element | Consumers |
| Topical term or geographic name entry element | Marketing research |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | e3ab67bcac10000c0f0c7b150f28cfe2 |
| 991 ## - | |
| -- | 245985 |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| pbk | Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.8342 GAR | 509637 | 09.10.2020 | 09.10.2020 | English Books |