MARC details
000 -LEADER |
fixed length control field |
00858nam a2200253Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
191130s2008##################000#0#eng## |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781422121481 |
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
International Standard Serial Number |
2007038584 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
ACL |
Transcribing agency |
ACL |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.2 HOL |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Holstein, William J |
245 ## - TITLE STATEMENT |
Title |
Manage the media : (don't let the media manage you) |
Statement of responsibility, etc. |
William J. Holstein |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston, MA |
Name of publisher, distributor, etc. |
Harvard Business School |
Date of publication, distribution, etc. |
c2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
103 p. ; 19 cm |
500 ## - GENERAL NOTE |
General note |
Includes bibliographical references (p. 101) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Corporate image - United States |
|
Topical term or geographic name entry element |
Corporations - Investor relations - United States |
|
Topical term or geographic name entry element |
Industrial publicity - United States |
|
Topical term or geographic name entry element |
Issues management - United States |
|
Topical term or geographic name entry element |
Mass media and business - United States |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
6696eb4eac10000c06f25e1aae3a4184 |
991 ## - |
-- |
180460 |